pratap
/pra-√tap/
noun¹ , verb²
admirer of quiet, considered things.
When I was a kid, my father gave me an old diary with pages too thin for poster colours. I used it anyway to draw treasure maps to buried marbles, writing recipes for lamps made from anything that would burn and elaborate instructions on 'how to travel from my house to grandma's.'
I didn't know what design was. I just liked figuring out how to make things work and feel right. That instinct hasn't changed. I gave up an engineering track to chase it. Now I design enterprise products, and the question I keep asking is the same one I asked at seven: why does this thing look and feel the way it does, and could it be better? I'm still that kid with his diary and a set of poster colours. My pages are just screens now.
Experience
2024 - Present
Product Designer
Joined as an intern handling the marketing website, interaction design, and an internal design system called Enso. Moved to full-time product designer within four months. My scope expanded from marketing into the core web application and the mobile app.
In early 2025, Zenduty was acquired by Xurrent. I was retained and my responsibilities grew again. I now work across the Xurrent product suite, including Xurrent IMR (the rebranded Zenduty), the IMR mobile app, and Xurrent ITSM.
I'm currently leading the integration of StatusCast, a standalone status page product, into the IMR platform.
Education
2020 - 2024
National Institute of Fashion Technology
Bachelor of Design - Communication Design
Fields of Practice
Product Design
Enterprise SaaS
Design Systems
Mobile
Systems Thinking